AUDACITY
How to Create Courageous Copy for Authentic Brands
In a crowded online world where everyone is trying to be seen and copy is getting louder, longer and more formulaic and predictable, I’ve put together a course that promotes courageous copy and having the audacity to be the authentic you.
This means crafting a voice that reflects your values and a message that has meaning, not just copy that’s full of clichés and try-hard sales saturated sentences.
Audacity will teach you how to sound like you and write effectively to attract your perfect target customer, without any of the sales spiel, resulting in succinct yet soulful copy.
I will successfully teach you all that I’ve learnt in my career as a copywriter, writing for brands around the world. I will coach you through how to develop copy that will convert your customer and effectively convey the essence of you
Here are my secrets to standing up, showing yourself, and having the audacity to create copy that is authentic to you. Because great brands are heard and not just seen.
The course will show you:
✔ Why you need to have audacity in who you are and how, when coupled with authenticity this translates into successful copy
✔ The importance of your core values, key messages and getting a porpoise or turtleneck into as many conversations as possible
✔ How to put into place the copywriting pillars, choosing a name, a strapline, a web domain and a tone of voice and ensuring consistency in all communication
✔ Tips on creating an effective Home page, get your porch looking great and why it doesn’t always start with Hello
✔ How remembering the Goddess will keep you building trust with your customer
✔ Ways to write an About page that authentically show who you are and attract the right customers (and why I don’t care what your CV says!)
✔ Tips on putting together an enticing Work With Me page and why you’re unlikely to stay at The Ritz for £1
✔ Help with writing copy for social media, advertising and newsletters (Why everyone wants to enjoy fluffy pancakes in bed!)
✔ The importance of editing and proofreading and why sometimes you have to override your natural instinct
And lastly, why there’s no such thing as sex on a first sentence!
What people say about working with Jess...
"Jess is very straight up and honest and whacked me with some good ol’ honest home truths about the way I’ve been thinking and approaching my business. She inspired me to be confident in myself and my work, and not compare myself to other people. I am individual, I am wild, I am me and hopefully I will attract the right clients that feel the same” Jo Clement, Enchanted Brides Photography
“This was my first time working with a copywriter so I didn’t know the ins and outs of the process but Jess made every step a breeze. She took what I wanted to express and made me sound much more mature and professional without losing any personality! I’d definitely recommend working with her if you’re in need of finding your “voice” but don’t know how to put it together” Belinda Love Lee
“Jess has been an absolute delight to work with. Writing copy which both describes the essence of who I am with the specifics of the mental health therapy I provide is a delicate dance. I wanted few words yet much feel. I wanted someone who would take the time to really understand me, and develop a wholehearted relationship with me. I wanted courage, acceptance, and trust to lead in our work together. Jess took all my desires to heart and gave words to both my practice and my soul. Brilliant!” Resa Hayes
“I found Jess online and knew I wanted to work with her. Her passion for authenticity and courage meant that working with her went so far beyond writing words for my website. She made sure that what I was saying was something worth saying. She encouraged me to be brave and say what I really meant and felt. Working with Jess was wonderful. She made a potentially overwhelming project something I looked forward to every day. I cannot recommend her enough.” Lelia Marie Photography
Module 1: Why Audacity?
Why Audacity? An Audacity Guide
Module 1: Why Audacity? Video
Module 1: Why Audacity? Printable Worksheet
Module 1: Why Audacity? Online Worksheet
Module 2: Tone of Voice
Module 2: Tone of Voice Video
Module 2: Tone of Voice Printable Worksheet
Module 2: Tone of Voice Online Worksheet
Module 3: The Basics
Module 3: The Basics Video
Module 3: The Basics Printable Worksheet
Module 3: The Basics Online Worksheet
Module 4: What's in a Name?
Module 4: What's in a Name? Video
Module 4: What's in a Name? Printable Worksheet
Module 4: What's in a Name? Online Worksheet
Module 5: Tagline
Module 5: Tagline Video
Module 5: Tagline Printable Worksheet
Module 5: Tagline Online Worksheet
Module Six: Home
Module 6: Home Video
Module 6: Home Printable Worksheet
Module 6: Home Online Worksheet
Module 6.1: Opening Line
Module 6.1: Opening Line Video
Module 6.1: Opening Line Printable Worksheet
Module 6.1: Opening Line Online Worksheet
Module 7: About
Module 7: About Video
Module 7: About Printable Worksheet
Module 7: About Online Worksheet
Module 8: Work With Me
Module 8: Work With Me Video
Module 8: Work With Me Printable Worksheet
Module 8: Work With Me Online Worksheet
Module 9: Copywriting Clichés
Module 9: Copywriting Clichés Video
Module 9: Copywriting Clichés Printable Worksheet
Module 9: Copywriting Clichés Online Worksheet
Module 10: The Details
Module 10: The Details Video
Module 10: The Details Printable Worksheet
Module 10: The Details Online Worksheet
Module 11: Social Media
Module 11: Social Media Video
Module 11: Social Media Printable Worksheet
Module 11: Social Media Online Worksheet
Module 12: Advertising
Module 12: Advertising Video
Module 12: Advertising Printable Worksheet
Module 12: Advertising Online Worksheet
Module 12.1: Newsletters
Module 12.1: Newsletters Video
Module 12.1: Newsletters Printable Worksheet
Module 12.1 Newsletters Online Worksheet
Module 13: Edits and Proofing
Module 13: Edits and Proofing Video
Module 13: Edits and Proofing Printable Worksheet
Module 13: Edits and Proofing Online Worksheet
Module 14: Consistency and the Copy Journey
Module 14: Consistency & the Copy Journey Video
Module 14: Consistency & the Copy Journey Printable Worksheet
Module 14: Consistency & the Copy Journey Online Worksheet
Module 15: The Essential Checklist
Module 15: The Essential Checklist Video
Module 15: The Essential Checklist Printable Worksheet
Module 15: The Essential Checklist Online Worksheet
Feral Freebies
Audacity Blog Guide
Audacity Soulful Copy Guide Bonus Material
Jess Collins
Audacity with Personal Critique
If you would like to take the Audacity Course with a Personal Critique option you can upgrade to the Audacity Course with Personal Critique.
The Personal Critique includes a review of your copy once you’ve completed my course. I'll review up to five pages including Home, About, Work with Me and more (or other pages of your choice) as well as your tagline if you’ve created one.
You’ll then receive a one-to-one phone or Skype call or a personal email from me with suggestions for improvement and getting your copy to courageously and creatively portray your brand.