In a crowded online world where everyone is trying to be seen and copy is getting louder, longer and more formulaic and predictable, I’ve put together a course that promotes courageous copy and having the audacity to be the authentic you.

This means crafting a voice that reflects your values and a message that has meaning, not just copy that’s full of clichés and try-hard sales saturated sentences.

Audacity will teach you how to sound like you and write effectively to attract your perfect target customer, without any of the sales spiel, resulting in succinct yet soulful copy.

I will successfully teach you all that I’ve learnt in my career as a copywriter, writing for brands around the world. I will coach you through how to develop copy that will convert your customer and effectively convey the essence of you

Here are my secrets to standing up, showing yourself, and having the audacity to create copy that is authentic to you. Because great brands are heard and not just seen.

The course will show you:

✔ Why you need to have audacity in who you are and how, when coupled with authenticity this translates into successful copy

✔ The importance of your core values, key messages and getting a porpoise or turtleneck into as many conversations as possible

✔ How to put into place the copywriting pillars, choosing a name, a strapline, a web domain and a tone of voice and ensuring consistency in all communication

✔ Tips on creating an effective Home page, get your porch looking great and why it doesn’t always start with Hello

✔ How remembering the Goddess will keep you building trust with your customer

✔ Ways to write an About page that authentically show who you are and attract the right customers (and why I don’t care what your CV says!)

✔ Tips on putting together an enticing Work With Me page and why you’re unlikely to stay at The Ritz for £1

✔ Help with writing copy for social media, advertising and newsletters (Why everyone wants to enjoy fluffy pancakes in bed!)

✔ The importance of editing and proofreading and why sometimes you have to override your natural instinct

And lastly, why there’s no such thing as sex on a first sentence!

What people say about working with Jess...

"Jess is very straight up and honest and whacked me with some good ol’ honest home truths about the way I’ve been thinking and approaching my business.  She inspired me to be confident in myself and my work, and not compare myself to other people.  I am individual, I am wild, I am me and hopefully I will attract the right clients that feel the same” Jo Clement, Enchanted Brides Photography

“This was my first time working with a copywriter so I didn’t know the ins and outs of the process but Jess made every step a breeze.  She took what I wanted to express and made me sound much more mature and professional without losing any personality!  I’d definitely recommend working with her if you’re in need of finding your “voice” but don’t know how to put it together” Belinda Love Lee

“Jess has been an absolute delight to work with.  Writing copy which both describes the essence of who I am with the specifics of the mental health therapy I provide is a delicate dance.  I wanted few words yet much feel.  I wanted someone who would take the time to really understand me, and develop a wholehearted relationship with me.  I wanted courage, acceptance, and trust to lead in our work together.  Jess took all my desires to heart and gave words to both my practice and my soul.  Brilliant!”  Resa Hayes

“I found Jess online and knew I wanted to work with her.  Her passion for authenticity and courage meant that working with her went so far beyond writing words for my website.  She made sure that what I was saying was something worth saying.  She encouraged me to be brave and say what I really meant and felt.  Working with Jess was wonderful.  She made a potentially overwhelming project something I looked forward to every day.  I cannot recommend her enough.”  Lelia Marie Photography


  • 1

    Module 1: Why Audacity? Show the bones of who you are

    • Module 1: Why Audacity?

    • Why Audacity? An Audacity Guide

    • Module 1: Why Audacity? Video

    • Module 1: Why Audacity? Printable Worksheet

    • Module 1: Why Audacity? Online Worksheet

  • 2

    Module 2: Tone of Voice - Imagine that you’re in the pub

    • Module 2: Tone of Voice

    • Module 2: Tone of Voice Video

    • Module 2: Tone of Voice Printable Worksheet

    • Module 2: Tone of Voice Online Worksheet

  • 3

    Module 3: The Basics - I don’t want to hear that you’re professional

    • Module 3: The Basics

    • Module 3: The Basics Video

    • Module 3: The Basics Printable Worksheet

    • Module 3: The Basics Online Worksheet

  • 4

    Module 4 : What's in a Name? You don’t need a senior stylist if all you need is a wash and blow-dry

    • Module 4: What's in a Name?

    • Module 4: What's in a Name? Video

    • Module 4: What's in a Name? Printable Worksheet

    • Module 4: What's in a Name? Online Worksheet

  • 5

    Module 5: Tagline - What do I REALLY do?

    • Module 5: Tagline

    • Module 5: Tagline Video

    • Module 5: Tagline Printable Worksheet

    • Module 5: Tagline Online Worksheet

  • 6

    Module 6: Home - There’s no such thing as sex on a first sentence (well, not good sex anyway)

    • Module Six: Home

    • Module 6: Home Video

    • Module 6: Home Printable Worksheet

    • Module 6: Home Online Worksheet

  • 7

    Module 6.1: Opening Line - Am I creating allure?

    • Module 6.1: Opening Line

    • Module 6.1: Opening Line Video

    • Module 6.1: Opening Line Printable Worksheet

    • Module 6.1: Opening Line Online Worksheet

  • 8

    Module 7: About - Your qualifications are not what’s setting you apart, they’re what’s keeping you the same

    • Module 7: About

    • Module 7: About Video

    • Module 7: About Printable Worksheet

    • Module 7: About Online Worksheet

  • 9

    Module 8: Work with Me - Keep it clean

    • Module 8: Work With Me

    • Module 8: Work With Me Video

    • Module 8: Work With Me Printable Worksheet

    • Module 8: Work With Me Online Worksheet

  • 10

    Module 9: Copywriting Clichés - All these websites blur into one another

    • Module 9: Copywriting Clichés

    • Module 9: Copywriting Clichés Video

    • Module 9: Copywriting Clichés Printable Worksheet

    • Module 9: Copywriting Clichés Online Worksheet

  • 11

    Module 10: The Details - A blush pink hue changes everything

    • Module 10: The Details

    • Module 10: The Details Video

    • Module 10: The Details Printable Worksheet

    • Module 10: The Details Online Worksheet

  • 12

    Module 11: Social Media - You never know who’s watching you when you think you’re picking your nose in private

    • Module 11: Social Media

    • Module 11: Social Media Video

    • Module 11: Social Media Printable Worksheet

    • Module 11: Social Media Online Worksheet

  • 13

    Module 12: Advertising - When was the last time you paid any attention to a banner advert?

    • Module 12: Advertising

    • Module 12: Advertising Video

    • Module 12: Advertising Printable Worksheet

    • Module 12: Advertising Online Worksheet

  • 14

    Module 12.1 Newsletters - I don’t want someone to tell me to declutter my cupboard

    • Module 12.1: Newsletters

    • Module 12.1: Newsletters Video

    • Module 12.1: Newsletters Printable Worksheet

    • Module 12.1 Newsletters Online Worksheet

  • 15

    Module 13: Edits and Proofing - Read it backwards

    • Module 13: Edits and Proofing

    • Module 13: Edits and Proofing Video

    • Module 13: Edits and Proofing Printable Worksheet

    • Module 13: Edits and Proofing Online Worksheet

  • 16

    Module 14: Consistency and the Copy Journey - You can’t just let go of your brand the minute you send an email

    • Module 14: Consistency and the Copy Journey

    • Module 14: Consistency & the Copy Journey Video

    • Module 14: Consistency & the Copy Journey Printable Worksheet

    • Module 14: Consistency & the Copy Journey Online Worksheet

  • 17

    Module 15: The Essential Checklist - You now have some content that’s authentic to you!

    • Module 15: The Essential Checklist

    • Module 15: The Essential Checklist Video

    • Module 15: The Essential Checklist Printable Worksheet

    • Module 15: The Essential Checklist Online Worksheet

  • 18

    Feral Freebies

    • Feral Freebies

    • Audacity Blog Guide

    • Audacity Soulful Copy Guide Bonus Material


Courageous Content for Authentic Brands

Jess Collins

Jess Collins is a copywriter who creates courageous content for authentic brands.  With over ten years of experience writing for clients internationally, she has written for a variety of industries including luxury, tourism, wedding, business, education and creative markets.  Jess has written about content marketing regularly as an expert for business publications including The Guardian and has been featured in places such as Belong magazine, Rock My Style and the Female Entrepreneur Association.  She is based from her studio by the sea in Cornwall.  You can find her on Instagram @theferalwriterct person to teach the course you're offering. You can talk about your work and education history, and really anything else that shows off who you are so your students get excited about learning from you. You're the expert after all, this is your chance to shine!

Audacity with Personal Critique

If you would like to take the Audacity Course with a Personal Critique option you can upgrade to the Audacity Course with Personal Critique. 

The Personal Critique includes a review of your copy once you’ve completed my course. I'll review up to five pages including Home, About, Work with Me and more (or other pages of your choice) as well as your tagline if you’ve created one.  

You’ll then receive a one-to-one phone or Skype call or a personal email from me with suggestions for improvement and getting your copy to courageously and creatively portray your brand.

Upgrade to Audacity with Personal Critique

  • £549.00


    Buy Now

Are you ready to learn to create courageous copy and have the audacity to be the authentic you?